Articles and insights
40 articles
Compare cold email and paid ads for B2B lead generation. Learn when to use each channel, costs, pros and cons, and how to choose the right approach.
Avoid these common cold email mistakes that destroy deliverability and response rates. Learn what not to do and how to fix each issue.
Learn how to manage cold email replies effectively. Covers response categorization, reply templates, timing, and processes for scaling response handling.
Learn how email tracking works in cold email. Covers open tracking, click tracking, privacy considerations, and how to use tracking data effectively.
Learn how to automate cold email campaigns effectively. Covers tool selection, sequence setup, triggers, and best practices for automated outreach.
Learn what email bounce rate means, why it matters, and how to fix high bounces. Includes benchmarks, causes, and prevention strategies.
Learn why email verification is critical for cold email. Covers tools, best practices, and how to maintain clean lists for better deliverability.
Complete guide to cold email compliance including CAN-SPAM, CCPA, CASL, and international regulations. Stay legal while scaling outreach.
Understand GDPR requirements for cold email. Learn what's legal, how to stay compliant, and best practices for emailing EU prospects.
Discover the optimal days and times to send cold emails for maximum opens and replies. Includes data, time zone strategies, and testing frameworks.
Learn how to A/B test cold emails for better results. Covers what to test, sample sizes, statistical significance, and proven testing frameworks.
Learn which cold email metrics to track for campaign success. Includes benchmarks, formulas, and how to improve each metric.
Learn how to scale cold email campaigns safely without destroying deliverability. Covers infrastructure, domains, tools, and processes for high-volume outreach.
Learn the optimal number of cold emails to send per day without hurting deliverability. Includes limits by provider, account, and campaign goals.
Compare the top cold email tools including Instantly, Lemlist, Smartlead, Apollo, and more. Find the best tool for your outreach needs.
In-depth Smartlead review covering features, pricing, and comparisons. Is Smartlead the right cold email tool for your outreach campaigns?
Complete Lemlist review covering features, pricing, pros and cons. Discover if Lemlist is the right cold email and outreach tool for your needs.
In-depth Instantly review covering features, pricing, pros and cons. Is Instantly the right cold email tool for your outreach? Find out here.
Master cold email personalization with the right variables. Learn which merge fields actually improve response rates and how to use them effectively.
Discover the optimal cold email length for maximum response rates. Data-backed insights on word count, paragraphs, and formatting for cold outreach.
Learn how agencies can use cold email to win clients. Includes templates, targeting strategies, and examples for marketing, design, and development agencies.
Learn how to write cold emails for SaaS products. Includes templates, targeting strategies, and examples from successful SaaS outreach campaigns.
Proven cold email follow-up templates that get responses. Learn when to follow up, how many times, and exactly what to say in each email.
Copy-paste cold email CTAs that work. Learn which calls-to-action get responses and which kill your campaigns. Includes examples for every situation.
Copy-paste B2B cold email templates that get responses. Includes templates for different scenarios, industries, and buyer types.
Learn how to write cold email opening lines that grab attention. 30+ examples, formulas, and common mistakes to avoid.
Learn the proven structure for cold emails that get replies. Includes frameworks, examples, and common mistakes to avoid.
Learn how to write cold email subject lines that boost open rates. Includes 50+ templates, formulas, and data-backed best practices.
Learn how to test where your cold emails land—inbox, spam, or promotions. Covers tools, metrics, and how to improve placement rates.
Learn how to build email infrastructure that supports high-volume cold outreach. Covers domains, mailboxes, rotation, and scaling strategies.
Learn how to check if you're blacklisted, get delisted, and prevent future blacklist issues. Covers major blacklists and recovery strategies.
Learn why and how to use secondary domains for cold email. Includes domain selection, DNS setup, warmup, and best practices for protecting your main domain.
Learn how to check your domain reputation for cold email and fix issues. Covers Google Postmaster, blacklists, and reputation recovery strategies.
Compare the best email warmup tools for cold outreach. Includes pricing, features, pros/cons for Instantly, Lemwarm, Warmbox, and more.
Discover the real reasons cold emails land in spam and get actionable fixes. Covers authentication, content, sending patterns, and reputation issues.
Learn how to set up DMARC for cold email. Complete guide with policies, reporting, and step-by-step implementation for maximum deliverability.
Learn how to set up DKIM for cold email authentication. Step-by-step guide with examples for Google Workspace, Microsoft 365, and cold email tools.
Learn how to set up SPF records for cold email. Includes syntax, common mistakes, and verification steps for maximum deliverability.
Learn how to properly warm up email domains for cold outreach. Includes timelines, tools, and step-by-step process for maximum deliverability.
Learn how to achieve 95%+ inbox placement for cold emails. Covers authentication, warmup, content optimization, and monitoring.