Results
Certifications as an entry filter
ENERGY STAR and CRRC on the first screen mean ATTIKKA passes the filters for federal and government projects, where proposals without these marks aren't even reviewed.
Two conversion funnels that work
A contractor goes to "Join Pro Network", a facility director goes to "Request a Quote". Different audiences, different paths — both converting.
"Save 50%+" on the first screen
A commercial property owner sees the financial benefit within seconds. For large factories and warehouses, that can mean hundreds of thousands of dollars saved on a single property.
Distributor network grows systematically
Direct applications from contractors and distributors come in through the site — no constant travel to trade shows or cold outreach.
25-year warranty as an advantage
A clearly described extended warranty is rare and critical in commercial roofing. It removes the biggest objection — "is this actually reliable?" — right on the site.
The Challenge
ATTIKKA was entering the U.S. market but had no site that played by U.S. B2B rules — no American certifications prominently displayed, and no clear conversion funnel for contractors.
Five specific gaps:
- The target audience (contractors, distributors, facility directors) expects specific credentials: ENERGY STAR, CRRC, LEED, and ASTM standards. The old site didn’t present these correctly.
- No showcase of “600+ projects in 50+ cities” — a key proof point in the U.S., where vendor selection depends heavily on references.
- No dedicated channels for two separate funnels (“I want to restore my roof” vs. “I want to become a certified contractor”) — the site underperformed for both.
- The product lineup (ATTIKKA 135, 136, 122, and specialty primers) was hard to structure across roof types (metal, membrane, bitumen).
- 20+ years of experience and a base in Austin, Texas — none of it surfaced as proof on the old site.
What We Built
U.S. B2B site
English-language, built for American contractors
Local design language and tone. The "Save 50%+ vs. full roof replacement" offer leads the first screen, with the message "10–15 additional years of roof life without shutting down your business" for large facilities.
Certifications as proof
ENERGY STAR, CRRC, LEED, ISO 9001
Displayed prominently with explanations. For facility directors these are mandatory gate-keepers — without them, procurement won't consider the product. A ready foundation for federal and chain clients.
Catalog by roof type
Metal, membrane, bitumen
Dedicated pages for each roof type — a contractor lands directly on the solution for their job. ATTIKKA 135, 136, and 122 described in context, with references and case studies per category.
Two funnels
Contractor network + direct leads
A Pro Network section for contractors (certification, training, how to join) and a Distributor Partnerships section. The primary funnel for facility directors is a "Request a Quote" form with a next-business-day response promise.
Site Performance
Measured with Google Lighthouse (mobile).
95+
Performance score
Technically fast. In U.S. B2B, a slow site signals an unreliable vendor.
~2.0s
Largest Contentful Paint
The hero with the offer loads in two seconds. A facility director who clicked through from a LinkedIn ad doesn't bounce back.
~1.5s
First Contentful Paint
First content in 1.5 seconds. No white loading screen — visitors see "Save 50%+" immediately.
~2.3s
Speed Index
The page renders quickly even with project photos and certification badges — all visual elements visible right away.
100
SEO score
Perfect technical foundation. The site competes for "commercial roof restoration", "liquid rubber roof coating", "cool roof system Texas", and "25-year roof warranty".