Results
Status of an international manufacturer
The site communicates a company level with a 25-year warranty, ISO 9001, and 600+ projects. Developers choose ATTIKKA over smaller suppliers.
"50% cheaper" front and center
The main economic argument is on the first screen. A building owner immediately understands the benefit — no lengthy explanations about liquid rubber.
Three markets in one site
KZ + RU + USA in one site. A client from Austin and a client from Almaty each get relevant context — ATTIKKA doesn't have to choose between local and international.
Growing contractor network
The "Become a Contractor" section drives applications from companies. A growing certified contractor network means growing material sales.
Certifications build trust on first contact
ISO 9001, ENERGY STAR, CRRC, LEED displayed prominently. For large contracts, these are the mandatory entry filter.
The Challenge
ATTIKKA WPC manufactures professional roofing waterproofing and restoration materials: liquid rubber coatings, primers, Cool Roof technology. ISO 9001 certified since 2020, with 120+ certified contractors. Operating in Kazakhstan, Russia, and the USA.
The previous site at attikkawpc.info was a minimal placeholder with no product catalog or lead forms. Three specific gaps:
- Two distinct audiences (building owners and contractors) received no tailored flows — a one-size-fits-all approach failed both.
- A complex product line (Cool Roof, liquid rubber, primers) had no structure by roof type.
- The key argument — “restoration without demolition costs half of replacement” — was buried in general information.
What We Built
Product catalog
By roof type: metal, membrane, bitumen
Dedicated pages for each roof type with matched ATTIKKA materials — 135, 136, Easy Roof, 122. Cool Roof technology on its own page — clients see the savings on cooling costs.
Two funnels
Building owners and contractors
Owners see financial benefits and warranties; contractors see the certification program and tooling. Both audiences follow their own logical path.
Three markets
KZ, RU, and USA in one site
Russian for Kazakhstan and Russia (Almaty, Moscow), English for the USA (Austin, Texas). CIS delivery service reflected — logistics is not a barrier.
Project estimate form
Area and roof type → quote
"Get a project estimate" form with area and roof type fields placed prominently. Regional contacts with local managers.