Results
Emergency calls land fast
The 15-minute response promise is above the fold. A homeowner with a leak calls ER Roofing first — not whoever ranks first on Google.
Local SEO by neighborhood
Pages targeting Houston, Katy, Richmond, and Baytown drive residents from "emergency roofer [neighborhood]" searches. After hurricanes — a wave of inbound calls.
Insurance claims = added revenue
Insurance claim assistance is a service people pay more for. ER Roofing takes the full project instead of just the roofing work.
Two funnels: residential and commercial
A homeowner and a commercial building manager each see relevant examples. Commercial clients mean larger tickets and repeat projects.
Trust — license, insurance, warranty
Reviews reading "they responded in 15 minutes" and real before/after photos. Neighbors choose ER Roofing among equally-priced competitors.
The Challenge
ER Roofing provides emergency repair and roof replacement, inspections, gutters, and insurance claim assistance in Houston and the surrounding Texas area — Katy, Richmond, Baytown. Houston is a hurricane region: emergency repair makes up a large share of revenue.
Three specific gaps:
- There was no dedicated “emergency call” flow with a 15-minute response promise — the key competitive advantage.
- Insurance claim assistance was not presented as a separate, high-value service.
- There were no neighborhood-specific pages — local SEO searches were being lost.
What We Built
Emergency call
"We respond in 15 minutes" above the fold
Bold design centered on the response promise. Phone number and "Call Now" button prominently placed. A panicking client sees "press here."
Insurance claims
Dedicated section explaining the process
A post-hurricane homeowner understands that ER Roofing handles documentation, photos, and adjuster coordination. A clear differentiator from competitors.
Neighborhood pages
Houston, Katy, Richmond, Baytown
Each page ranks for "emergency roofing [neighborhood]." After a storm, residents search "roofer near me" — ER Roofing appears first.
Residential and commercial
Two separate funnels
Each audience sees their own examples and language. The commercial funnel has more detailed property questions — higher ticket size.