Results
Trust from the first touchpoint
A student's parent sees a serious service with an expert, not a random freelancer. The decision to pay for a statement is made faster.
Clear package selection
Clients immediately see the difference between packages and don't get lost. More conversions into actual orders, fewer "I'll think about it."
Visitors from organic search
Blog articles about university preparation attract applicants from Google — a lead channel without an ad budget.
Bilingual site
Site available in Russian and English — proof that the team actually commands the language the statement will be written in.
Transparent pricing
Prices on the first screen. Students understand the budget without lengthy back-and-forth — fewer "let me think" responses and more consultation bookings.
The Challenge
EzEssay.kz provides professional statement of purpose writing for international university admissions. The founder is a WPI (USA) graduate with 10 years of experience. Market: Kazakhstan.
Three specific gaps:
- Applicants and parents didn’t understand the difference between packages or why a statement should be trusted to a specialist.
- Fears around “the essay will feel generic” and “there might be plagiarism” needed to be addressed on the site.
- The site wasn’t showing up in search for queries like “how to write a statement of purpose,” “applying to US universities.”
What We Built
Three packages
Clear differences at every tier
Separate pages for each package with a clear comparison: what's included in basic, mid-tier, and premium. Discount for bundled orders.
Expert page
WPI, 10 years of experience, plagiarism guarantee
Founder's personal page with photo, story, and student testimonials. No-plagiarism guarantee addresses the top parent objection.
SEO blog
Content for applicants
Articles like "how to write a statement of purpose," "top US universities for Kazakhstani students." Regular publishing = steady organic traffic.
Funnel
Free consultation → package selection
"Free Consultation" form placed prominently. WhatsApp and Telegram for quick questions — applicants reach out through their preferred channel.