Results
Blackstone-level credibility
An investor from Zurich or London benchmarks M24 Sunshine against major institutional players. The site opens access to capital that previously wouldn't consider a fund with a weak web presence.
Two funnels, two audiences
A Berlin developer with a project and a Luxembourg investor each land on their own logical journey. Higher conversion in both funnels without a single page trying to serve everyone.
€3.2M deal showcase
Specific figures and real active deals on the first screen — a potential investor makes the decision to engage faster, without asking "what have you actually done?"
Inbound from 4 countries
The site brings in financing applications from Germany, UK, France, and Spain — without cold outreach or conference trips.
Broker & advisor channel
A dedicated section for intermediaries brings in deals that would never reach the fund directly — an additional pipeline that runs on autopilot.
The Challenge
M24 Sunshine is a Luxembourg investment fund financing ready-to-build real estate projects in Germany, Luxembourg, UK, France, and Spain.
Two completely different audiences needed to land on the same site:
- Real estate developers looking for €5–40M in project financing — they want to understand the process, timelines, and eligibility criteria.
- Institutional investors evaluating the fund — they want IRR, active deals, capital volumes, and jurisdiction details.
Four specific gaps:
- The existing site couldn’t compete visually with funds like Blackstone or KKR — a critical barrier at the institutional level.
- No deal showcase — investors had no concrete evidence of active transactions.
- No structured funnel for brokers and advisors who source deals.
- Compliance requirements from Luxembourg and German financial regulators demanded a technically sound, vulnerability-free site.
What We Built
Institutional design
On par with major global funds
Refined typography, minimal visual language, professional property photography. Luxembourg jurisdiction and regulatory oversight front and center — the signals institutional capital looks for.
Two funnels
Developers and investors — separate pages
Developers: financing terms, entry process, project types (residential, mixed-use, logistics, student housing). Investors: risk structure, IRR, active deals, jurisdictions. Each audience reads about themselves.
Deal showcase
4 active deals across 4 jurisdictions
Cards for each project: location, type, photo, timeline. €3.2M in active projects visible on the site — real transactions, not generic "experience in real estate" claims.
Broker section
Additional deal-flow channel
A dedicated section for intermediaries who source projects or investors — an extra inbound channel the fund didn't have before.
Site Performance
Measured with Google Lighthouse (mobile).
99
Performance score
Near-perfect score. Google ranks it higher; investors see technical quality from the first touchpoint.
0.7s
Largest Contentful Paint
Main screen loads in under a second. An investor in Zurich or Frankfurt immediately sees €3.2M in active deals and 22% IRR — no waiting.
0 ms
Total Blocking Time
Zero delay on clicks — contact forms and deal cards open instantly. Investors don't abandon the site due to lag.
0
Cumulative Layout Shift
No elements jumping during load — a perfect score. Signals technical precision that matters in institutional finance.
100
Best Practices
Security, clean code, correct markup — 100/100. A mandatory trust factor for financial institutions in Luxembourg and Germany.
96
Accessibility
Correctly read by screen readers and accessible to users with special needs — a compliance requirement for institutional investor due diligence.