Attikka - provider of waterproofing materials for roofing (Kazakhstan)
We built an integrated CRM system with social media automation that streamlined lead processing, improved customer communication, and optimized advertising return on investment.
The Problem
Challenges
Fragmented Communication
Leads coming from multiple channels without unified management
Manual Responses
Time-consuming process of replying to inquiries across platforms
Tracking Problems
No clear way to analyze advertising effectiveness
Sales Funnel
Inefficient conversion path from initial contact to sale
The Solution
Our Approach
Unified CRM Implementation
Deployed Bitrix CRM to centralize all customer interactions in one system
Connected telephony and social networks for complete communication integration
Multichannel Automation
Set up WhatsApp business integrations for instant messaging
Created automated response systems for social media platforms
Marketing Analytics
Built comprehensive tracking of advertising ROI across all channels
Created dashboards for visibility into traffic source performance
Optimized Sales Funnel
Streamlined the entire customer journey from website to social media to sale
Created automated workflows to move leads through the sales process
Customer Segmentation
Implemented customer categorization within the CRM
Developed targeted communication strategies for different customer groups
How We Did It
Work Process
Audit
We conducted a thorough analysis of Attikka's existing sales and marketing processes.
Collaboration
We worked closely with their team to understand unique business requirements.
Development
We customized the Bitrix CRM and built necessary integrations for their channels.
Integration
We connected all social media, website, and communication tools into one system.
Training
We provided comprehensive education to ensure staff could maximize the new tools.
Results
Impact on Attikka's
Business
Lead Processing
faster response time to customer inquiries across all channels
Advertising Efficiency
40% better ROI visibility by tracking performance across all marketing channels
Social Media Engagement
increase in customer interaction through automated response systems
Ready to see similar results?
Book a free strategy call and let's discuss how we can help transform your business.