The challenge
Alexander James Studio relied on the founder’s calendar for partner outreach. It worked, but it didn’t scale — and every hour spent prospecting was an hour not spent building real partner relationships.
What we built
We replaced the manual motion with a system:
- Targeted cold-email sequences for the supplier and partnership ICP, with multi-step follow-up.
- Lead scoring and routing so only ready conversations reached the team.
- Reporting and iteration loops to keep tightening the message and the list.
The outcome
The team won back 15+ hours a week, expanded the supplier network 25%, and stopped trading partnership development for prospecting.