Results
Status of an independent expert
Insurance companies and P&I clubs see a Lloyd's-standard firm, not a local assessor. This opens the door to major international contracts.
Emergency calls reach ALAIS fast
An insurance agent at the port sees the 24/7 number and emergency request form right on the first screen — no searching for contacts in a critical moment.
Port map = clear coverage
Clients immediately see that ALAIS operates in their port. Key deals no longer fall through at the "do you cover our region?" stage.
Lloyd's — the entry filter
Lloyd's standard displayed prominently is the mandatory filter for international insurers. Without it, they never reach the tender stage — with it, they make the shortlist.
Bilingual site for international clients
Russian for Kazakhstan and CIS, English for international insurers and law firms — ALAIS enters both selection systems.
The Challenge
ALAIS Surveys Ltd. is an independent marine and cargo surveyor based in Almaty: cargo damage assessment, loading supervision, container inspection, insurance claims. Operating in 13+ countries with key ports in Aktau, Atyrau, and Batumi.
Three specific gaps:
- The site did not reflect 15+ years of experience and 1,000+ surveys — insurance companies saw a weak showcase instead of a serious partner.
- There was no port coverage map — clients didn’t know whether ALAIS operated in their region.
- There was no dedicated “emergency call” flow with 24/7 contact — in critical moments, agents went to a different surveyor.
What We Built
Professional design
P&I club and Lloyd's level
A strict corporate design emphasizing 15+ years of experience, 1,000+ surveys, and Lloyd's certificates. Round-the-clock contact displayed prominently.
Service structure
Cargo, marine, insurance, containers
Dedicated pages for each service type with process description, timelines, and report format. An insurance company immediately understands whether to call ALAIS.
Coverage map
Key Caspian and CIS ports
Map of ports and countries covered: Aktau, Atyrau, Caspian Basin. Local contacts at each port — no delays in urgent situations.
Bilingual site
Russian and English
Russian for clients from Kazakhstan and CIS, English for international insurance companies and P&I clubs. Both versions correctly indexed.
Site Performance
Measured in Google Lighthouse (mobile version).
98
Overall speed
Google ranks the site higher. Insurance companies see quality from the first touchpoint.
1.0s
Hero load time
A port insurance agent immediately sees the 24/7 contact and emergency request form — no waiting.
0 ms
Click delay (TBT)
The "Emergency Call" button responds instantly — critical in accident situations.
98
SEO score
The site ranks for queries like "marine surveyor Kazakhstan," "cargo survey Aktau."
100
Best practices
Security, clean code, correct markup. A mandatory factor for major insurers from the EU and USA.
93
Accessibility
For international P&I clubs, this is an invisible trust factor when selecting a partner.