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All case studies
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B2B buyer communities
A website and consultation journey for Bridgio’s community business
A website preview that explains Bridgio’s buyer-community service, shows how it works and gives prospects a direct path to a consultation.
Projects with Bridgio
- Delivery focus
- Website service explanation, content and consultation booking
Service pages and messaging
Explain a service built around private communities of a specific buyer role.
- Our role
- Built the website structure and translated the service model into usable page copy.
What we delivered
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Service explanation
Show who the service is for, how the communities work and what the client and Bridgio each do.
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Supporting pages
Organize the process, community examples, results and answers to common questions into a consistent website.
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Reusable components and copy
Keep page structure and content organized so updates can be made consistently across the website.
- Capability demonstrated
- Turning a specialised business process into clear pages and a usable customer journey.
Consultation journey
Give an interested prospect a clear next step from the website.
- Our role
- Implemented the calls to action and consultation-booking path.
What we delivered
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Calls to action
Connect service and content pages with the consultation step.
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Booking access
Make the consultation calendar accessible from the page so a prospect can choose a time.
- Capability demonstrated
- Connecting the explanation of a service with the action a prospective client takes next.