Results
Proof arrives before the pitch
Prospects see multi-million euro wins and named client logos before they read a single service description. The trust question is answered before the sales call.
One CTA, three paths
"Book a Sales Performance Consult" stays consistent from hero to footer, while calendar, WhatsApp and form cover every preference across a global audience.
The AI product builds a waitlist passively
Revenue Pulse AI alpha interest grows out of organic traffic, so there is qualified pipeline waiting when the product ships.
A search and AI foundation built in
Schema markup, real meta descriptions and answer-ready H2s position Dealxpert for "B2B sales training" queries across both search engines and AI answers.
Log In stops competing with the sale
The old above-the-fold CTA served existing customers. Demoting it to the nav means the first action a prospect sees is the one that generates revenue.
The Challenge
Dealxpert Sales Performance is Benny Tan’s consulting, training and coaching practice for enterprise sales teams: strategic deal acceleration, sales methodology and revenue system design, backed by 35+ years at Fuji Xerox, Microsoft and Schneider Electric, including President’s Club.
None of that was working on the old homepage. Five specific gaps:
- The page opened with a generic headline and a “Log In” button, so the only above-the-fold CTA spoke to existing customers rather than prospects.
- Thirty-five years of credibility was invisible above the fold.
- Nine service cards appeared before any proof, asking for trust before earning it.
- Quantified wins were buried inside testimonial paragraphs - a multi-million euro deal, 10x pipeline potential, fresh graduates reaching multimillion-dollar numbers in 18 months - none of it scannable.
- SEO was thin: no schema markup, no descriptive meta, no answer-friendly structure.
What We Built
Lead with proof
A proof band before any service copy
Four metric tiles - multi-million euro deal won, 10x pipeline growth, an 18-month ramp, 35+ years in B2B sales - sit above a logo strip naming GNT Group, Anritsu, OpenSys, Bureau Veritas and Schneider Electric.
Conversion-first CTAs
One action from hero to footer
"Book a Sales Performance Consult" is the single primary action. Log In moves to the header nav, and the contact page offers a consult form, WhatsApp and a calendar link.
Founder section
The person enterprise buyers are hiring
Benny's photo, a condensed bio and specific credibility bullets - President's Club, named programs, measurable client outcomes - with LinkedIn prominent for the natural due-diligence step.
Sales tech
Dealxpert platform and Revenue Pulse AI
Both products get their own section rather than being buried in service listings, with a "join the alpha" CTA that builds a pre-launch list and positions Dealxpert as a firm that builds its own tools.
Site Performance
Measured in Google Lighthouse (mobile version).
100
SEO score
A clean technical base for "B2B sales training" queries across Google and AI search.
100
Accessibility
Fully accessible and correctly read by screen readers.
100
Best practices
Security, clean code and correct markup, where a plugin-heavy CMS would struggle.
0 ms
Click delay (TBT)
The consult form and calendar link open with no delay on tap.
0.05
CLS (layout stability)
Near-zero layout shift, so the proof band doesn't move while the page loads.