Results
Waitlist live from day one
Early customers and investors enter the pipeline immediately — no waiting for "when we're ready." A direct sales channel from the first day.
Two funnels — two lead streams
The site converts visitors from beauty and fashion simultaneously — each audience sees their own pain points. Higher conversion on both.
Real numbers above the fold
"98% accuracy, +8.4% margin, 11 hours saved per week" — the language a retail owner understands. No lengthy explanations about artificial intelligence.
Ready for international markets
English and Russian versions — Kwanta can expand to Poland, UAE, and other markets without rebuilding the site.
Looks like a serious enterprise product
On par with major international platforms — an investor or a 50+ store chain owner perceives Kwanta as a credible option, not a local startup.
The Challenge
Kwanta is an AI platform for retail chains in beauty and fashion: demand forecasting, purchasing automation, assortment management, and promo. Operating in Kazakhstan and Poland.
The task was complex: explain a technology product so that a perfumery chain owner instantly understands the benefit — without diving into AI and algorithms. And do it for two audiences at once: beauty chains and fashion brands.
Four specific gaps:
- Chain owners didn’t understand what the platform actually does or what it’s worth in money.
- Competitors in the market are larger — the site needed to look credible from the first second.
- A waitlist was needed to collect early customers before the full launch.
- No proof — without real numbers from pilots, customers don’t believe the claims.
What We Built
Clear product narrative
Pain → solution → benefit
"Your pain → our solution → your gain" instead of technical descriptions. Each platform "agent" explained through a business outcome, not through technology.
Two funnels
Beauty and fashion — separate pages
A perfumery owner sees promo and seasonality; a fashion brand owner sees size grids and stock levels. Each audience reads about themselves.
Waitlist system
Interest → pilot path designed
"Sign up" button on every page. Business size filter for chains of 3+ stores. Smooth journey: waitlist → conversation → pilot.
Social proof
Mir Kosmetiki case study with real numbers
98% inventory accuracy, +8.4% margin growth, 11 hours saved per week — direct pilot figures placed prominently. Client logos alongside.