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ONKRON B2B mounting equipment

ONKRON automated B2B lead generation end to end

A manual sales motion became a B2B acquisition system — Shopify orders, invoicing, and CRM tracking all running on rails.

Outreach Systems RevOps & Internal Systems E-commerce

50%

less time on order admin

2x

pipeline visibility

35%

higher prospect engagement

The challenge

ONKRON’s sales team was spending half its time creating Shopify orders and assembling invoices instead of selling. Pipeline visibility was thin, and nurture happened only when someone remembered to send the email.

What we built

We turned the acquisition motion into a connected system:

  • Lead generation and outreach automations that fed the CRM with qualified, enriched prospects.
  • Order and invoice flows wired through Shopify so the team stopped doing data entry.
  • Nurture campaigns that kept warm prospects engaged across the long B2B cycle.

The outcome

Order admin dropped 50%, pipeline visibility doubled, and prospect engagement lifted 35%. The team got back to selling.

Next move

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