Results
149+ reviews sell from the first screen
A neighbor choosing between roofers sees 5 stars and real reviews. The decision is made faster.
Local SEO by neighborhood
The site ranks in Google for "roof repair Bridgeville PA" and similar queries. More leads from search without ad spend.
Emergency calls reach Rabbit fast
A dedicated "Emergency" form and 24/7 contact are displayed prominently. A homeowner with a post-storm leak calls Rabbit Roofing first.
More revenue per visit
Gutters, siding, and solar panels have dedicated pages — a client who came for a repair leaves with a gutter order too.
Mobile traffic converts to leads
A panicking client searches for a roofer on their phone during a storm. A mobile-optimized site with a "Call" button = more phone calls.
The Challenge
Rabbit Roofing LLC is a local Pittsburgh (Pennsylvania) roofing company: roof replacement and repair, gutters, siding, and solar panels. Serving Allegheny County including Brentwood, Green Tree, and Cranberry. 149+ five-star Google reviews.
The market is saturated — a homeowner chooses between dozens of contractors. Three specific gaps:
- There was no showcase of 149+ reviews and the 5-year warranty — the main trust factors.
- The emergency scenario (“roof leaking after a storm”) had no dedicated flow — panicking owners waited through a generic form.
- There were no neighborhood-specific pages — local SEO queries like “roof repair Bridgeville PA” were being lost.
What We Built
Local trust
5 stars and real Pittsburgh photos
Google rating block with sample reviews and neighbor names. Photos of real projects at specific local addresses.
Neighborhood pages
Pittsburgh, Brentwood, Green Tree, Cranberry
Each page ranks for "roof repair [neighborhood]." Local context: photos and reviews from that specific area.
Service structure
Replacement, repair, gutters, solar panels
Clients immediately see they can get a full roof or just gutters. Additional services = more revenue per visit.
Emergency call
Dedicated form and one-tap phone call
Fast "Emergency" form. "Call Now" button opens the dialer in one tap. Fast load — a panicking client doesn't wait.