Results
Standing apart from generic recruiters
An engineering firm director sees XTERNA as an industry expert, not another staffing agency. Higher fees, faster decisions.
Numbers sell better than promises
92% retention, 150+ positions closed, 18 days to shortlist — the language an HR director understands without lengthy negotiation.
Podcast as a sales channel
XTERNA Insights with a video podcast brings industry leaders into the funnel. Podcast guests become clients or referrers.
4 specialties — 4 funnels
A forensic firm director, a restoration bureau head, and a chief engineer each see their specialty on a dedicated page.
Direct contact with the founder
Boutique inquiry form — the client writes directly to the founder. First contact = a serious dialogue that more often converts to retained search.
The Challenge
XTERNA Consulting is a boutique recruiter for executive and senior technical roles in the construction industry: architecture, engineering, restoration, forensics. New York, operating across the USA, 40+ companies in active search.
The US recruiting market is saturated. Three specific gaps:
- Clients didn’t see the difference between XTERNA and a generic staffing agency.
- There was no showcase of key metrics: 92% retention, 150+ positions, 18 days to shortlist.
- The “market research before search” approach needed to be explained in plain language.
What We Built
Positioning
100% focus on the construction industry
Design in the spirit of high-end consulting, not a typical agency. "Research first, then search" approach explained in plain language a director understands.
4 specialties
Building envelope, structural, architecture, forensics
Each page with hiring examples (Senior Project Manager, Principal Engineer). A forensic firm director immediately sees "this is about me."
XTERNA Insights
Video podcast with industry leaders
A platform for the podcast. Regular content brings high-level visitors. Podcast guests themselves become clients or referrers.
Inquiry form
"Discuss a search" — boutique format
Button framed as "hire an expert," not "post a job." Direct contact with the founder — first touch is immediately a serious dialogue.
Site Performance
Measured in Google Lighthouse (mobile version).
94
Overall speed
HR directors see quality from the first touchpoint. Google ranks higher.
1.0s
Hero load time
An engineering firm director immediately sees 92% retention and 150+ positions.
0 ms
Click delay (TBT)
The "Discuss a search" button and inquiry form open instantly.
0
CLS (layout stability)
Elements don't "jump" — a perfect score.
100
Accessibility
Fully accessible. For large US engineering firms, this is a trust factor.
93
SEO score
Competes for "executive search architecture," "AEC industry headhunter."