Articles and insights
40 articles
Explore 2025 outreach trends. Covers AI in sales, personalization evolution, channel shifts, and what's next for B2B prospecting.
Master sequence optimization for B2B sales. Learn how to analyze, test, and improve your outreach sequences for better conversion rates.
Master sales voicemail. Learn scripts, best practices, and strategies for leaving voicemails that increase callback rates and meeting bookings.
Master SDR compensation design. Learn base salary ranges, variable structures, SPIFFs, and how to build comp plans that drive performance.
Master sales coaching techniques. Learn frameworks, feedback methods, and how to develop SDR skills for improved conversion and retention.
Get outbound sales benchmarks for 2025. Covers activity metrics, conversion rates, and performance targets by company size and industry.
Master the inbound SDR process. Learn lead qualification, response strategies, and how to maximize conversion from inbound inquiries.
Master warm outreach for B2B sales. Learn strategies for engaging website visitors, content consumers, and other warm leads effectively.
Master outbound messaging. Learn frameworks for crafting compelling value propositions, email copy, and sales messages that resonate.
Learn to create a sales playbook. Covers what to include, how to structure it, and keeping it current for team consistency and success.
Learn to configure your CRM for outbound sales. Covers fields, stages, workflows, and best practices for SDR productivity and reporting.
Build the right sales tech stack. Learn what tools you need for CRM, sequencing, data, dialing, and analytics to run effective outreach.
Master sales email metrics. Learn what to measure, benchmark your performance, and use data to improve cold email and sequence results.
Get cold calling scripts that work. Includes openers, value props, objection handlers, and complete talk tracks for B2B prospecting.
Master outreach timing for B2B sales. Learn the best times to send emails, make calls, and reach prospects across different time zones.
Learn what sales enablement content to create. Covers battle cards, case studies, email templates, and building an effective content library.
Master referral selling for B2B sales. Learn how to ask for referrals, leverage your network, and turn customers into pipeline sources.
Learn to identify buying signals in B2B sales. Covers intent data, behavioral signals, and how to prioritize prospects showing purchase readiness.
Master competitive selling strategies. Learn how to position against competitors, handle competitive objections, and win more deals.
Master sales territory planning. Learn how to segment, assign, and optimize territories for balanced workload and maximum pipeline coverage.
Master SDR management. Learn coaching techniques, team motivation, performance management, and building a winning sales development culture.
Learn to automate sales outreach without losing personalization. Covers automation tools, workflows, and best practices for scaling outbound.
Master SDR onboarding and training. Learn how to design programs that get new reps productive in 30-60 days with less time to first meeting.
Learn how to hire great SDRs. Covers job descriptions, interview questions, evaluation criteria, and building an effective hiring process.
Master the sales follow-up. Learn when and how to follow up, the right cadence, templates, and techniques for persistent but professional outreach.
Master the discovery call for B2B sales. Learn frameworks, questions, qualification criteria, and techniques for effective sales discovery.
Master meeting scheduling for B2B sales. Learn booking techniques, confirmation strategies, and how to reduce no-shows for better pipeline.
Master SDR metrics and KPIs. Learn what to measure, benchmark targets, and how to use data to improve sales development performance.
Master account-based outreach for B2B sales. Learn account selection, multi-threading, personalization, and orchestrating ABM campaigns.
Learn to use direct mail in B2B sales. Covers gift strategies, timing, personalization, and integrating physical mail with digital outreach.
Learn to use video in sales prospecting. Covers video tools, best practices, personalization techniques, and integration with cadences.
Master social selling for B2B sales. Learn how to build your brand, engage prospects, and generate pipeline through LinkedIn and social channels.
Compare top sales outreach tools including Outreach, Salesloft, Apollo, and alternatives. Features, pricing, and best use cases for each platform.
Learn to personalize B2B outreach at scale. Covers personalization levels, templates, data-driven customization, and efficiency techniques.
Master objection handling for B2B sales. Covers common objections, response frameworks, and techniques for turning no into opportunity.
Learn how to design sales cadences that convert. Covers touchpoint timing, channel mix, messaging variety, and cadence optimization.
Master cold calling for B2B sales. Covers talk tracks, objection handling, voicemail strategies, and maximizing connect rates.
Master LinkedIn prospecting with proven strategies. Covers connection requests, InMail, content engagement, and building relationships.
Learn how to build effective multi-channel outreach sequences. Covers channel coordination, timing, and best practices for B2B sales.
Master outbound sales strategy for B2B. Covers channel mix, targeting, messaging, cadence design, and measuring results.