Internal · Offer matrix

Every offer, persona, and route.

Registry: src/data/offers/. One offer fans out into a base landing (indexable), a video-first VSL, and N persona / copy variants. Base is public demand-gen; everything else is noindex (ad-only). Point ad sets and job ads at the variant routes - page_path separates the funnels in analytics.

Website Build

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Founders and marketing leads whose site undersells the business	base	/offers/website-build/	indexable
Video-first (VSL)	vsl	/offers/website-build/vsl/	noindex
Outcome-led (copy A/B)	copy	/offers/website-build/v/outcome/	noindex
Local / home-service business	persona	/offers/website-build/v/local-service/	noindex
B2B / service company	persona	/offers/website-build/v/b2b/	noindex

Landing Pages

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Teams running campaigns, launches, or paid traffic	base	/offers/landing-pages/	indexable
Video-first (VSL)	vsl	/offers/landing-pages/vsl/	noindex

Positioning Sprint

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Founders and operators whose offer is strong but hard to explain	base	/offers/positioning-sprint/	indexable
Video-first (VSL)	vsl	/offers/positioning-sprint/vsl/	noindex

SEO + GEO Visibility

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Founders and growth leads whose market is searching but cannot find them	base	/offers/seo-geo/	indexable
Video-first (VSL)	vsl	/offers/seo-geo/vsl/	noindex

Outbound Engine

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Founders and sales leaders carrying outbound on their own calendar	base	/offers/outreach-system/	indexable
Video-first (VSL)	vsl	/offers/outreach-system/vsl/	noindex

AI Visibility Audit

cta: magnet · form_key: lead_magnet

Persona / variant	Kind	Route	Index
Anyone who suspects buyers cannot find them in search or AI answers	base	/offers/seo-geo-audit/	indexable
Video-first (VSL)	vsl	/offers/seo-geo-audit/vsl/	noindex

CRM + Automation

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Ops and sales leads carrying the manual work	base	/offers/crm-automation/	indexable
Video-first (VSL)	vsl	/offers/crm-automation/vsl/	noindex

Custom Software

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
Product and operations leaders whose process has outgrown generic tools	base	/offers/custom-software/	indexable
Video-first (VSL)	vsl	/offers/custom-software/vsl/	noindex

AI Sprint

cta: enroll · form_key: application

Persona / variant	Kind	Route	Index
Operators and builders	base	/offers/ai-sprint/	indexable
Video-first (VSL)	vsl	/offers/ai-sprint/vsl/	noindex

AI Leadership Program

cta: book · form_key: client_scope

Persona / variant	Kind	Route	Index
All leaders	base	/offers/ai-leadership/	indexable
Video-first (VSL)	vsl	/offers/ai-leadership/vsl/	noindex
Outcome-led (copy A/B)	copy	/offers/ai-leadership/v/outcome/	noindex
Founder / owner	persona	/offers/ai-leadership/v/founder/	noindex
Enterprise / multi-team	persona	/offers/ai-leadership/v/enterprise/	noindex
Agency / operator	persona	/offers/ai-leadership/v/agency/	noindex

AI Readiness Checklist

cta: magnet · form_key: lead_magnet

Persona / variant	Kind	Route	Index
Leaders exploring AI	base	/offers/ai-readiness-guide/	indexable
Video-first (VSL)	vsl	/offers/ai-readiness-guide/vsl/	noindex