Internal · Offer matrix

Every offer, persona, and route.

Registry: src/data/offers.ts. One offer fans out into a base landing (indexable), a video-first VSL, and N persona / copy variants. Base is public demand-gen; everything else is noindex (ad-only). Point ad sets and job ads at the variant routes - page_path separates the funnels in analytics.

AI Leadership Program

cta: book · form_key: booking

Persona / variant	Kind	Route	Index
All leaders	base	/offers/ai-leadership/	indexable
Video-first (VSL)	vsl	/offers/ai-leadership/vsl/	noindex
Outcome-led (copy A/B)	copy	/offers/ai-leadership/v/outcome/	noindex
Founder / owner	persona	/offers/ai-leadership/v/founder/	noindex
Enterprise / multi-team	persona	/offers/ai-leadership/v/enterprise/	noindex
Agency / operator	persona	/offers/ai-leadership/v/agency/	noindex

AI Sprint

cta: enroll · form_key: enrollment

Persona / variant	Kind	Route	Index
Operators and builders	base	/offers/ai-sprint/	indexable
Video-first (VSL)	vsl	/offers/ai-sprint/vsl/	noindex